They're starting new programs, including teaming up with a company called Zillow and using online ways to help more people find the housing assistance they need.
What’s Happening?
- HUD's Big Plans: HUD is expanding counseling services to help more people buy homes, avoid foreclosure, and find affordable housing. This is aimed at providing opportunities for homeownership, especially in underserved communities.
- New Partnership with Zillow: HUD is collaborating with Zillow to promote their "Let's Make Home the Goal" campaign. By displaying ads for HUD's housing counseling on Zillow's popular website, they aim to reach millions of potential homebuyers, particularly those from communities of color who have faced unfair barriers in the past.
- What Did They Do Before: Last year, HUD's campaign reached almost 5 million people across 15 different media markets. And with Zillow's help, they hope to connect with over 8 million potential homeowners in 42 markets this year.
- Easier Access to Housing Counseling: HUD is changing rules to make it easier for housing counseling agencies to help people over the phone or through the internet, allowing more people to get help, especially if they can't meet in person due to language barriers, distance, or travel costs.
Why This Matters
Adrianne Todman from HUD said that they give advice to thousands of Americans about housing every day. With these new steps, they hope to help even more people, especially new generations of homeowners and families aiming to build wealth.
Zillow’s team is excited too. They’ve always wanted to make housing information easy to find and believe that teaming up with HUD is another way to help people get into homes of their own and close the gap for those who’ve been left out of the homeownership dream before.
Starting from October 16, 2024, these new rules will kick in, making it easier for everyone to get the help they need with housing, whether it's buying a home, finding an affordable place to rent, or avoiding foreclosure.
To find more about HUD or if you need to talk to a housing counselor, you can visit their website anytime.
-
Previous Article: 5 Smart Tips for Affordable Home Building
Weekly newsletter
Receive the latest releases and exclusive articles straight to your inbox every week.
Related Articles
View all posts
Thinking About Refinancing Your Mortgage in Early 2026? Here’s What You Need to Know...
If you’re a homeowner with a mortgage, you might be wondering if 2026 is a good time to refinance your loan, especially if you locked in a high interest rate in recent years. ...
New Conventional Loan Limits for 2026...
If you plan to buy a home in 2026 and use a conventional loan, there is a new limit on how much you can borrow without needing a special type of mortgage. The Federal Housing Finance Agency (FHFA) recently announced these limits. ...
10 States Where You Can Save for a Down Payment the Fastest
Saving up for a down payment on a house can be a long process. In some states, it might take just under a decade, while in others, it could take much longer—sometimes decades. Many people find it discourag...
Fed Rate Cut: Homebuyers Save on Mortgage Payments...
The Federal Reserve lowered interest rates in October 2025. This move has affected the housing market, making many people—especially those wanting to buy or refinance a home—curious about how much a monthl...
Thinking About Buying a House in Early 2026? Here’s How to Get Ready...
If you’re planning to buy a house in 2026, it’s a good idea to start getting prepared now. The housing market has been unpredictable in recent years, but things may become less hectic for ...
VA Housing Grants: How Veterans Can Apply...
The Department of Veterans Affairs (VA) offers special housing grants to help veterans with service-connected disabilities buy, build, or adapt a home, so they can live more independently. These grants can pay for important ch...
